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What Is SEO?

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SEO (search engine optimisation) is the act of making your website easily accessible to find, read and understand by search engines such as Google. Whilst this may seem like common sense – and a lot of the techniques are – you would be surprised at how complicated and confusing some people and agencies make it out to be.

We work hard to produce measurable results that drive sales and enquiries, and not just visitor numbers. We understand that having an attractive website alone is of little use if potential customers cannot find you.

Google doesn’t understand pretty colours or pictures, what it does understand is the text that describes the products and services your business is offering.  With this in mind, we work with clients to modify the text content to read well and be easier to understand for both website visitors and search engines alike.

Getting this right will mean your website receives as many visitors as possible. Without it, your site will languish way down the search results and your enquiries and sales will suffer as a result.

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Bolton SEO Agency

Only offer your services in the local area?  There is no point in advertising throughout the UK if you only work in a 20-mile radius of your base. Increasing the prominence of your website in the local area will be much more beneficial, quicker and easier then going all out nationally!

The title above is an example of local Search optimisation.  Rather than just ‘local SEO’ or SEO agency (the meaning of local is different to everyone who reads it depending on where they live), it says ‘Bolton SEO Agency’, helping the page appear for people searching for SEO services in the Lancashire area.

Using Google places (the map listings), as well as making your meta content all focused around the local area will dramatically improve your results.

Get in touch with us via the form to get your free audit!

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